Cultural imperialism is domination of an alien culture on
natives and western cultural imperialism is spreading rapidly through the
cultural art forms like music, advertisements, TV soaps and films exert immense
pressure on the non-native citizens that consume them The study that probed the
cultural imperialism as a result of getting exposed to the western soft drink
advertisements like Co-Co Cola and Pepsi on the young college goers of Lahore,
Pakistan reveals that the youngsters are attracted towards such cultural stuff
and tried to imitate them as they considered it more advanced and civilized.
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