Cultural Implications of Western Soft Drink advertisement’s on the youth of Lahore, Pakistan

Cultural imperialism is domination of an alien culture on natives and western cultural imperialism is spreading rapidly through the cultural art forms like music, advertisements, TV soaps and films exert immense pressure on the non-native citizens that consume them The study that probed the cultural imperialism as a result of getting exposed to the western soft drink advertisements like Co-Co Cola and Pepsi on the young college goers of Lahore, Pakistan reveals that the youngsters are attracted towards such cultural stuff and tried to imitate them as they considered it more advanced and civilized.

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Social Media Tipping Point or Economic Remorse?

Scranton Times reporter Donnie Collins reported that Laremy Tunsil, a football player from the University of Mississippi lost significant value in the 2016 National Football League draft. Collins alleged that information shared on Tunsil’s social media contributed to the Tunsil’s descent down the draft board and speculated that the drop cost Tunsil $7 million dollars. 

A group of Mass Communications students at King’s College read Collins’ article, then reflected and shared their reflections. The students disagreed with Tunsil’s alleged behavior, citing the need for personal responsibility for their brands on social media in accordance with their vocations. How much the loss of millions of dollars contributed to their thinking was unclear.