Mass Communication and Journalism

The changing media landscape was the result of the transformation of media technology led to the so called” media morphosis”. Media morphosis is the normal transformation of communication media from the traditional media, such as the print media and electronic media to the nontraditional media, such as the computer, the direct to home satellite, cable TV, WWW web, and the social media, which sometimes identified with Web 2.0 such as wikis, podcasts, blogs, and the Internet forums or discussion boards. The social media do not actually arise spontaneously and independently, but they have emerged gradually from the metamorphosis of older media. The new electronic communication media will offer possibilities for greater change in society.

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Social Media Tipping Point or Economic Remorse?

Scranton Times reporter Donnie Collins reported that Laremy Tunsil, a football player from the University of Mississippi lost significant value in the 2016 National Football League draft. Collins alleged that information shared on Tunsil’s social media contributed to the Tunsil’s descent down the draft board and speculated that the drop cost Tunsil $7 million dollars. 

A group of Mass Communications students at King’s College read Collins’ article, then reflected and shared their reflections. The students disagreed with Tunsil’s alleged behavior, citing the need for personal responsibility for their brands on social media in accordance with their vocations. How much the loss of millions of dollars contributed to their thinking was unclear.