Tuesday, 20 September 2016

Towards a Credible Forecasting Process for Sustainable User Innovation

The document presents a review of the challenges that arise when forecasting techniques are applied to predict the evolution of sustainable user innovation. It also provides an augmented list of variables that may be used in the process of envisioning the future of lifestyles in Europe. 

Forecasting Process for Sustainable User Innovation
Forecasting any kind of individual and social behaviour requires assembling several elements from different disciplines: from mere technical methodological challenges (choice of model) to substantial theoretical discussions (prediction of outcomes); from data gathering strategies (combination of sources and their reliability) to measurement (Choice of variables used to represent the relevant ideas); from establishing the rules of micro-behaviour of individuals to usingwell established models for individual interactions. 

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