An online study was conducted among 3,183 online newspaper
readers of India. The study reveals that majority of the online news consumers(90 percent) were still reading printed newspapers. It was found that online
newspapers have not much affected the print newspaper circulation. But print
has start losing young readers.
As per the study 18 percent of 15-20 age group,
12 percent of 20-30 age group and 8 percent of 30-40 age group readers have
reduced their interest to read print newspapers, they prefer to read online
news papers. The displacement effect of online media is very low. The older
generation above 50 years read both the media equally, while 3 percent readers
of 40-50 age groups have reduced use of print newspaper.
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