Operation Smile.....and How Media has Played a Role Creating Awareness and Promoting this Medical Organisation

Operation Smile is an international humanitarian medical charity, which provides services to children and adults of all faiths. Operation Smile was founded in 1982 by Dr Bill Magee and his wife Kathleen Magee. It is non-profit and non-governmental organisation based in Virginia. It involves corrective surgery of cleft lip and palate to developing countries. 

The organisation assists the host country in managing and coordinating the surgical programs, educating the people of the country medical training, as well as contributing medical equipment and supplies. Operation Smile grows medical self-sufficiency in resource poor environments and is involved in scientific research. Through the organisations scientific research it gives them a better understanding of the incidence of cleft lip and palate with the aim of reducing the occurrence.